Because of some circumstances called torn ligament, I ended up in the office. A completely different world! When working in the production I had a healthy amount of exercise per day. We stirred bottles from A to B, modified and fixed broken machines, packed the shipping and maneuvered pallets through the production. Now that I work in the office nothing is as it was before – a completely different world. A completely different way of thinking. I am brainstorming, inventing, creating and conceptualizing, sitting in front of a monitor. Motionless.
But office is the place, where the great concepts are drafted, where the new marketing strategy is designed, where the customer gets out when he phones “THE DUKE“. The office is the thinking head of the company.
On the one hand side we have the production on the other hand side we have the office. Two working complexes which perfectly function on their own but not without each other. The production would neither get the orders nor the working materials without the office. Vice versa the office would not be able to sell and merchandise the product without the product itself, produced in the production.
For me it is super interesting to discover an enterprise like this with all its facets. One could indeed compare it to a brilliant: every area sparkles in a different colour, but when you see it as a whole complex it is perfect because the colours complement each other. You could again see the two different parts of the company, when talking about the language: There is the production with the clear and direct instructions, and in contrary there is the office and especially the marketing with its convoluted but eloquent manner of expression.
However I am really happy to have the chance to explore all this sparkling facets of THE DUKE Distillery!
